Direct mail marketing Workshop

BASICS OF DIRECT MAIL MARKETING: Learn the basics of key direct mail concepts and the tools required to compete in today's business environment. We will explore important direct marketing techniques and concepts, and apply them to practical business situations. Hear the current thinking on direct mail trends. Learn how to integrate the various tactics to create and execute effective direct mail campaigns. Discover best practices and discuss real-world examples<br>Instructor: Dr. Hossein Hosseini, NIPOC President and Marketing Manager, Avery Dennison Corp.<br>Cost: Members $45 Non-members $55 <br>Info: info@nipoc.org or call (949) 851-3993